The traffic light that has pedestrians dancing while they wait to cross

dancing_light

The folks at Smart, the company behind the original smart car, teamed up with advertising agency BBDO Germany to create a special pedestrian crossing light in Lisbon, Portugal. Meet – The Dancing Traffic Light.

By projecting real movements from people in a booth nearby, the traffic light features a red stick figure that dances until it’s a safe time to cross the intersection. The end result, over 80% more people stopped and waited at the red light as opposed to venturing too early into the street.

The ad was part of Smart’s #WhatAreYouFor campaign, which focuses the company’s dedication to safety.

For more information, here is the behind the scenes on the whole endeavor.

It’s like a mini flashmob for your morning commute. Would this keep you safer on the streets?

Comment and let us know.

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