The traffic light that has pedestrians dancing while they wait to cross
The folks at Smart, the company behind the original smart car, teamed up with advertising agency BBDO Germany to create a special pedestrian crossing light in Lisbon, Portugal. Meet – The Dancing Traffic Light.
By projecting real movements from people in a booth nearby, the traffic light features a red stick figure that dances until it’s a safe time to cross the intersection. The end result, over 80% more people stopped and waited at the red light as opposed to venturing too early into the street.
The ad was part of Smart’s #WhatAreYouFor campaign, which focuses the company’s dedication to safety.
For more information, here is the behind the scenes on the whole endeavor.
It’s like a mini flashmob for your morning commute. Would this keep you safer on the streets?
