Truth in advertising seems like such a contradiction in terms these days. But Clif Dickens, the man behind honestslogans.com, is trying in his own way to change that. Dickens has become an internet sensation by ever so slightly modifying brands slogans by calling them out for how their products are actually used by consumers. Honestly, you might be more inclined to buy some of these products if their slogans made as much as sense as the ones that Dickens has created.
“All advertising is puffery, trying to have this target audience live in this bubble where the product is glorious,” Dickens said. “The whole idea is that everyone knows that’s not true. The whole idea is stripping all this down, cut the BS and ‘Here’s what I really think about this.’”